ADHD Coaches Organization 2023
Industry: Business Coaching & Consulting
Scope: Brand Identity Refresh, Logo, Style Guide, and Brand Book
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The ADHD Coaches Organization is the worldwide professional membership organization for ADHD coaches. With a recent boom in membership, it’s time for a brand refresh.
The ADHD Coaches Organization, or ACO, wanted to give the brand a facelift as well as document proper use of ACO branding for current and future partners, board members, and members. The following design solutions were determined: refreshed identity: style guide & logo, as well as, membership badges, letterhead template, & powerpoint template. -
The ACO recently experienced a large jump in membership, however, their pre-existing branding already lived in the mind of their audience, so, we opted for a brand “refresh” instead of a “rebrand”. We wanted to build on brand recognition — not lose it.
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The first step to this project was the style guide. Buttoning that up first would give us a blueprint to follow for the logos, badge, & templates.
Final Works
Logo Refresh
Style Guide
Membership Badge
PowerPoint Template
Letterhead Template
More Solutions: Lastly, the brand book ties everything together by giving the reader the “why” behind design choices & by establishing brand guidelines (DOs & DON’Ts). Here are a few pages:
My Process
Process: I worked with 4 members of the ACO team, presented 2 style guide concepts, & went through 2 rounds of iteration with them. Style guides as a standalone document can be difficult to get a feel for, so I created an “applied” style guide using mock PowerPoint slides in the concept’s styles.
Exploration: After digesting the ACO’s mission, vision, values, and tenets I supplied them with two primary directions (below).
Concept 1 (left)
Concept 2 (right)
Concept 1 (left)
Concept 2 (right)
Ta-da!
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